Privacy Policy
Flower Flies Florist
Last updated: 12 November 2026
At Flower Flies Florist, we respect your privacy and are committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, place an order, contact us or use our services.
We handle personal information in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
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1. Who We Are
Flower Flies Florist is an independent florist based in Liscard, Wallasey, Wirral, providing fresh flowers, floral arrangements, funeral tributes, wedding flowers and local flower delivery.
Business name: Flower Flies Florist
Address: Unit 30E/F, The Market Hall, Greenfield Way, Cherry Tree Shopping Centre, Liscard, Wallasey, Wirral, CH44 5XX
Telephone: 0151 319 3125
WhatsApp: 07539 597729
Email: hello@flowerflies.co.uk
Website: https://www.flowerflies.co.uk
Flower Flies Florist is responsible for deciding how and why personal information is processed in connection with our business.
For privacy enquiries, please contact us using the details above.
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2. Information We Collect
When you use our website, purchase flowers or contact us, we may collect the following information:
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Your name, telephone number and email address.
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Billing and delivery addresses.
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Recipient names, addresses and contact details.
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Order details, flower preferences and delivery instructions.
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Personal messages included with flower orders.
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Information relating to funeral or wedding flower orders, where necessary.
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Payment transaction information and purchase history.
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Messages and correspondence sent by email, telephone, WhatsApp or social media.
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Website usage information, including IP addresses, browser information and cookies.
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Customer account details, loyalty rewards and communication preferences, where applicable.
We only collect information that is relevant to providing our products and services or operating our business lawfully.
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3. How We Use Your Information
We use personal information to:
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Process and fulfil flower orders.
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Arrange deliveries and collections.
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Contact customers regarding orders, payments or delivery arrangements.
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Communicate with recipients where necessary to complete a delivery.
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Respond to questions, complaints and customer enquiries.
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Process payments, refunds and payment disputes.
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Maintain appropriate business, financial and accounting records.
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Manage customer accounts and loyalty rewards.
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Improve our website, products and customer service.
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Prevent fraud and protect our business.
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Send promotional information where permitted by law.
We do not sell customer personal information to third parties.
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4. Our Lawful Basis for Processing Information
Under UK data protection law, we must have a lawful basis for using personal information.
Depending on the circumstances, we rely on:
Contract: To process orders, take payments, arrange deliveries and provide purchased products or services.
Legal obligation: To comply with accounting, tax and other legal requirements.
Legitimate interests: To respond to enquiries, manage customer relationships, prevent fraud, handle disputes and operate our business, where these interests are not overridden by individuals' rights.
Consent: Where consent is required, such as for certain marketing communications or non-essential website cookies.
Where we rely on consent, you may withdraw it at any time.
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5. Flower Deliveries and Recipient Information
When placing an order for delivery, customers may provide personal information belonging to the recipient.
This may include their name, address, telephone number and delivery instructions.
We use this information solely for appropriate purposes connected with fulfilling the order, arranging delivery and resolving delivery-related issues.
We may share necessary delivery information with staff members or delivery drivers acting on our behalf.
We do not use recipient details for unrelated marketing without an appropriate lawful basis.
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6. Funeral and Wedding Orders
For funeral and wedding arrangements, we may need additional information to fulfil specific requests.
For funeral orders, this may include the deceased person's name, funeral director details, funeral date and time, delivery location and tribute card message.
We treat this information respectfully and use it only as necessary to prepare and deliver the requested arrangements and manage the order.
Customers should avoid including unnecessary sensitive personal information in order notes or messages.
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7. Payments and Online Transactions
Our website operates using Wix, and payments may be processed through authorised third-party payment providers.
When customers make payments, relevant payment and transaction information is processed securely by the applicable payment provider.
Flower Flies Florist may retain transaction references, order records and payment confirmations for accounting, customer service, fraud prevention and dispute resolution.
We do not intentionally store complete payment card numbers or card security codes in our ordinary customer records.
Payment providers process information in accordance with their own privacy and security policies.
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8. Website Cookies and Analytics
Our website may use cookies and similar technologies to operate essential website functions, support online shopping, remember preferences and understand website performance.
Some cookies are necessary for the website to function properly.
Other cookies, including certain analytics, advertising or marketing cookies, may require your consent before being used.
Where required, visitors will be offered appropriate cookie choices.
You can also manage cookies through your browser settings.
Our website is hosted through Wix, which may process certain technical and website usage information as part of providing its services.
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9. Marketing and Social Media
Flower Flies Florist uses social media platforms, including Facebook, Instagram and TikTok, to share floral designs, products, offers and business updates.
If you interact with us through these platforms, we may receive information you choose to share, such as your profile name, messages or comments.
Social media platforms operate under their own privacy policies.
We may send marketing communications where we have the necessary consent or another lawful permission.
Customers can request to stop receiving direct marketing at any time by contacting us or using an unsubscribe option where provided.
We will continue to send necessary order-related communications even if a customer opts out of marketing.
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10. WhatsApp, Email and Telephone Communications
Customers may contact us by telephone, email, WhatsApp or social media.
We may retain relevant correspondence to respond to enquiries, process orders, provide customer service and resolve complaints.
Where telephone calls are recorded, recordings may be used for legitimate business purposes, including confirming order details, staff training, handling disputes or protecting against fraud, subject to applicable legal requirements.
WhatsApp and other external communication platforms may process information under their own privacy policies.
We recommend that customers do not send payment card security codes or unnecessary sensitive information through messaging services.
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11. Sharing Your Personal Information
We may share relevant personal information with trusted third parties where necessary, including:
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Website hosting and e-commerce service providers, including Wix.
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Payment processing providers.
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Delivery drivers and delivery service providers.
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IT, accounting and other professional service providers.
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Relevant authorities where disclosure is legally required.
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Banks, payment providers or professional advisers when handling legitimate payment disputes or legal claims.
We only share information where there is an appropriate reason and lawful basis to do so.
We do not sell or rent customer information to third parties for their independent marketing.
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12. How Long We Keep Information
We keep personal information only for as long as reasonably necessary for the purposes for which it was collected.
This includes fulfilling orders, maintaining business records, complying with legal obligations and resolving disputes.
Certain financial and accounting records may need to be retained for six years or longer where applicable legal requirements demand it.
Other information, such as customer enquiries, communications and website data, is retained according to its purpose and our applicable retention practices.
When information is no longer required, we take reasonable steps to delete it securely or anonymise it.
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13. How We Protect Your Information
We take reasonable technical and organisational measures to protect personal information against unauthorised access, misuse, alteration, loss or disclosure.
These measures may include password-protected systems, restricted access to customer information and the use of reputable website and payment service providers.
Although we take data security seriously, no internet-based system can be guaranteed to be completely secure.
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14. International Data Transfers
Some of our technology, website, payment and communication providers may process personal information outside the United Kingdom.
Where personal information is transferred internationally, we take appropriate steps to ensure that the transfer is permitted under applicable UK data protection law and that suitable safeguards are in place where required.
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15. Your Data Protection Rights
Under UK data protection legislation, you may have the right to:
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Request access to personal information we hold about you.
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Request correction of inaccurate information.
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Request deletion of information in certain circumstances.
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Request restriction of certain processing activities.
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Object to processing based on legitimate interests.
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Request transfer of certain information to another provider.
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Withdraw consent where processing relies on consent.
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Object to direct marketing at any time.
These rights are subject to applicable legal conditions and exceptions.
To exercise your rights, please contact:
We will respond to valid requests within the time limits required by law, normally within one calendar month.
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16. Third-Party Websites
Our website may contain links to external websites, including social media platforms and payment providers.
We are not responsible for the privacy practices of independently operated third-party websites.
We recommend reviewing their privacy policies before providing personal information.
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17. Children's Privacy
Our products and services are intended primarily for customers purchasing flowers and gifts.
We do not knowingly collect children's personal information for unrelated marketing purposes.
If we become aware that personal information has been collected inappropriately, we will take reasonable steps to address the matter.
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18. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our business practices, website services or legal requirements.
Any updated policy will be published on this page with a revised date.
We encourage customers to review this page occasionally.
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19. Complaints and Contact Information
If you have any concerns about how Flower Flies Florist handles your personal information, please contact us first so we can investigate.
Flower Flies Florist
Unit 30E/F, The Market Hall
Greenfield Way, Cherry Tree Shopping Centre
Liscard, Wallasey, Wirral
CH44 5XX
Telephone: 0151 319 3125
Email: hello@flowerflies.co.uk
Website: www.flowerflies.co.uk
You also have the right to raise a complaint with the Information Commissioner's Office (ICO), the UK's independent data protection regulator.
Information Commissioner's Office
Website: https://ico.org.uk
Telephone: 0303 123 1113
Flower Flies Florist – Your privacy matters to us.